MediaAlpha will continue to drive auto and home insurance comparison ads over the next four years, providing valuable monetization for The Zebra, while also providing carriers in the MediaAlpha market access to The Zebra’s broad audience of insurance buyers
THE ANGELS–(COMMERCIAL WIRE)–
MediaAlpha, Inc. (NYSE: MAX), the insurance industry’s largest customer acquisition marketplace, today announced a four-year extension of its agreement with The Zebra, the nation’s leading insurance comparison site. As part of the agreement, MediaAlpha it also extends your exclusivity across all paid auto and home insurance listings. This new agreement reflects the success of the two companies’ relationship, which dates back to 2015, and provides auto and home insurance companies with advertising in the MediaAlpha marketplace exclusive access to The Zebra’s audience of millions of monthly users, who are looking for the best insurance deals. Zebra maintains access to the industry-leading MediaAlpha marketplace for insurer demand, plus the industry’s most sophisticated publishing tools and capabilities, to maximize the value of your supply inventory.
Zebra enables consumers to quickly and easily compare quotes from multiple insurance companies simultaneously, simplifying the insurance shopping process and helping consumers save time and money. when working with MediaAlphaZebra can supplement the insurance comparison shopping information it already provides with specific listings from the nation’s top carriers, enhancing the overall consumer experience while generating revenue.
“As the leading online destination for insurance comparison shopping, The Zebra offers insurance advertisers on our platform the quality and volume they are looking for when deciding where to spend their customer acquisition dollars,” said MediaAlpha SVP, Supply partnerships, Keith Cramer. “We work with more of the nation’s leading operators than any other technology provider, and our platform provides the best-in-class tools and control publishers need to maximize revenue from paid listings, making this an ideal partnership for industry leaders”.
“The MediaAlpha The platform provides exceptional technical integration that ensures our users have the easiest path possible to quote and purchase auto and home insurance,” he said. Jeff Smith, vice president of sales and account management for The Zebra. “Their open exchange gives The Zebra a substantial variety of transportation options to share with our customers and the ability to test multiple strategies at scale to optimize our business. We look forward to continuing to work with their team of experts who allow us to be at the forefront of a rapidly changing landscape.
MediaAlpha provides the leading marketplace solutions for vertical media buyers and sellers, with more than 375 million consumer searches per year and more than 1,900 active advertisers and publishers on our platform. Our programmatic advertising technology drives more than 330 million transactions a year, representing more than $1 billion in spending on brand, comparison and metasearch sites in insurance, travel and other industries.
For more information, visit www.mediaalpha.com.
about the zebra
Zebra is the nation’s leading independent insurance comparison site. With its dynamic, real-time quote comparison tool, consumers can identify insurance companies with the coverage, level of service, and prices that fit their unique needs. Zebra compares more than 100 auto and home insurance companies and provides agent support and educational resources to ensure consumers are equipped to make the most informed decisions about their insurance. Based in austin, texasThe Zebra has sought to bring transparency and simplicity to the purchase of insurance since 2012 – it is “black and white insurance.”
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including, without limitation, statements about our expectations regarding the new agreement with The Zebra and the expected benefits to the companies and their users. These forward-looking statements reflect our current views regarding, among other things, future events and our financial performance. These statements are often, but not always, made through the use of words or phrases such as “may”, “should”, “could”, “predict”, “potential”, “believe”, “likely to result”, “expect”, “continue”, “will”, “anticipate”, “seek”, “estimate”, “try”, “plan”, “project”, “would” and “prospect”, or the negative version of those words or other comparable words or phrases of a future or forward-looking nature.These forward-looking statements are not historical facts and are based on current expectations, estimates and projections about our industry, the beliefs of management and certain assumptions made by management, many of which which, by their nature, are inherently uncertain and beyond our control. Accordingly, we caution you that such forward-looking statements are not guarantees of future performance and are subject to risks, assumptions, and uncertainties that are difficult to predict. Although we believe that expectations ref ditions in these forward-looking statements are reasonable as of the date they are made, actual results may differ materially from results expressed or implied by the forward-looking statements.
There are or will be important factors that could cause our actual results to differ materially from those indicated in these forward-looking statements, including those more fully described in MediaAlpha’s filings with the National Stock Market Commission (“SEC”), including Form 10-K filed on February 28, 2022. These factors should not be construed as exhaustive. MediaAlpha disclaims any obligation to update any forward-looking statement to reflect events or circumstances that occur after the date of this news release.
src=”https://cts.businesswire.com/ct/CT?id=bwnewssty=20220523005278r1sid=acqr8distro=nxlang=en” style=”width:0;height:0″ />
View the source version on businesswire.com: https://www.businesswire.com/news/home/20220523005278/en/
Source: MediaAlpha, Inc.