Sun Life renews partnership with Kansas City Royals

WELLESLEY, Massachusetts. Y KANSAS CITY, Missouri., May 24, 2022 /PRNewswire/ — Sun Life US has renewed its sponsorship of the Kansas City Royals, a partnership first established in 2016. This partnership renewal will enhance Sun Life’s hosting opportunities by including road games and deepen investments in local community initiatives through #StrikeoutDiabetes and “Fun at Bat” programs. Sun Life has worked with Royals Charities to support several local organizations that offer diabetes programs and promote health and exercise.

“We are proud to continue partnering with the Royals and look forward to new programs and support for the kansas city community,” saying and Milan, Vice President of Marketing. “The Royals are such a beloved institution in this city, and their involvement in promoting health and fitness, especially for children, makes them a perfect partner for Sun Life.”

Every year, Sun Life and the Royals host the #StrikeoutDiabetes campaign, which features $23 for every Royals strikeout, generating thousands each year for local diabetes-related organizations. To date, #StrikeoutDiabetes has raised more than $80,000 for local chapters of the JDRF (Juvenile Diabetes Research Fund) and the Boys and Girls Clubs of Kansas Metropolitan City. This year, the program has already raised more than $5,000thanks to the joint efforts of pitching the starters and the Royals bullpen.

“More than 37 million Americans are said to have diabetes today, and studies show that many more remain undiagnosed,” he said. Alex Schulte, vice president of corporate associations for the Kansas City Royals. “The Royals are proud to partner with Sun Life and continue our shared dedication to improving the well-being of people of all ages.”

Sun Life and the Royals will also partner on the “Fun at Bat” program, a baseball and softball educational curriculum created by USA Baseball and part of the Royals Crown Schools program. Fun at Bat is designed to introduce students to baseball and softball games to get them involved in programming at Urban Youth Academy and local leagues.

For more information about Sun Life’s programs with the Kansas City Royals and other diabetes programs, visit

about sun life
Sun Life is a leading international financial services organization that provides health, insurance, wealth and asset management solutions to individual and institutional clients. Sun Life has operations in various markets around the world, including Canada, the United Statesthe United Kingdom, Ireland, Hong Kong, the philippines, Japan, Indonesia, India, Porcelain, Australia, Singapore, Vietnam, Malaysia Y Bermuda Islands. From March 31, 2022Sun Life had total assets under management of 1.35 billion Canadian dollars. For more information, visit

Sun Life Financial Inc. is listed on the Toronto (TSX), New York (NYSE) and the Philippine Stock Exchanges (PSE) under the symbol SLF.

In the United States, Sun Life is one of the largest group benefits providers, serving more than 55,000 employers in small, medium and large workplaces across the country. Sun Life’s broad portfolio of insurance products and services in the US includes disability, absence management, life, dental, vision, voluntary and medical insurance. Sun Life and its affiliates in asset management businesses in the US employ approximately 5,500 people. Group insurance policies are issued by Sun Life Assurance Company of Canada (Wellesley Hills, Massachusetts.), Except in New Yorkwhere policies are issued by Sun Life and Health Insurance Company (US) (Lansing, Mich.). For more information please visit

About Royals Charities
Created in 2001, Royals Charities strives to support children, education, youth baseball/softball, and the military in and around the kansas city area. With the support of Royals fans and corporate partners, the foundation fulfills this mission by awarding grants to community organizations. Royals Charities has donated more than $21 million dollars in grants since its inception. For more information, visit

Media Contacts:
Devon Ferdinand
Sun Life USA
[email protected]

Sharita Hutton
Senior Director of Communications
Kansas City Royals
[email protected]

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