Pet Road Safety Collection from famous fashion designer Matthew Adams Dolan

‘VIS – The Road Safety Collection’ comprises eight hi-vis hi-vis pieces including stylish reflective puffers, vests, sweaters and bandanas, created to support road safety. live your pet life campaign; a project designed by TBWA\New Zealand advertising agency to help from new zealand pets live happier, healthier lives, longer.

Dolan says he was delighted to create the collection on behalf of from new zealand dogs. “As a dog lover and owner of Maisie, I was delighted to receive such an exciting report. To save lives and stay on trend, I have had an incredible journey working with the team at Southern Cross to highlight road safety issues for pets and make products that can be integrated so easily into everyday situations.

“While some owners will love the couture look, others will appreciate the simplicity of a reflective bandana that can be worn regardless of the type of leash or harness they use when walking their pups at night. To be safe, we just need our fur babies to be seen but by all means let’s make them look good too our next step may be better road safety gear for humans!

anthony mcphailGM Southern Cross Pet Insurance says, “We’d rather help prevent beloved pets from needing care with premium protective gear than have to treat a painful injury. I’m excited to see how New Zealand responds to the VIS Collection. The high-vis fashion collection helps highlight the ways owners can ensure the well-being of their pets, including care when walking at night.

“We wanted a fun way to show pet owners how important it is to keep our beloved pups safe while out for a walk, especially as we head into shorter days and colder weather.”

“So we got excited when Matthew Adams Dolan agreed to design this range of high visibility clothing. Some very lucky and very confident pooches will certainly turn heads on your nightly walks this winter.”

Southern Cross Pet Insurance customers will have a chance to win one of five exclusive VIS items, while a dog owner will also have a very special chance to win a custom piece for their dog through an online auction. . Proceeds from that auction will be donated to the charity partner, pet shelter. Other pet owners will also be entered to win one of many special prizes. Matthew Adams DolanVIS designed pet bandanas. Details can be found at Southern Cross Pet Insurance’s website.

The Live Your Pet Life campaign ultimately aims to increase the average life expectancy of from new zealand cats and dogs.

To watch the 2-minute interview with Matthew Adams Dolan Click here.
For high resolution images Click here.
To see the AV Click here.
To download the official lookbook of VIS – The Road Safety Collection Click here

About Southern Cross Pet Insurance:
Southern Cross Pet Insurance helps New Zealanders care for their pets, currently caring for the health of over 54,000 pets. In fiscal year 21, the company paid more than $18.21 million on claims (including GST). He also sponsors Pet Refuge, which provides shelter for pets affected by domestic violence, and is also a trusted partner of the New Zealand Veterinary Association. Southern Cross is a group of independent companies united by a shared brand with an interest in the health and well-being of New Zealanders. With a variety of products and services and a nonprofit ethos, Southern Cross is from new zealand Leading independent provider and payer of health care.

About TBWA\New Zealand
TBWA is The Disruption® Company. We use creativity to help companies challenge the status quo and capture an unfair part of the future. Named one of the World’s Most Innovative Companies by Fast Company in 2022, 2021, 2020 and 2019, and Adweek’s 2021 and 2018 Global Agency of the Year, we are a creative company using proprietary Disruption® methodologies to help companies address their challenges and achieve transformative growth. Our collective has over 10,000 creative minds in 41 countries, and the TBWA\NZ Group includes The Digital Arts Network and Eleven PR. Local clients include ANZ Bank NZ, 2degrees, The Warehouse Group, Southern Cross, Anchor, Asahi Beverages NZ Ltd, Sony PlayStation, South Australian Tourism, among others. Follow us Twitter LinkedIn Y Instagramand like us in Facebook.


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