Breeze partners with Principal Financial Group® to expand

OMAHA, Neb., June 08, 2022 (GLOBE NEWSWIRE) — Breeze, the Omaha-based insurtech company that is simplifying the way disability and critical illness insurance is distributed, today announced the addition of the individual disability insurance from Principal Financial Group® to your wallet.

This new integration, based on Breeze’s proprietary API, allows insurance distributors to easily integrate the product into their own native digital platforms and reduce quote and request time to less than 15 minutes.

“We are delighted with this partnership with Principal as it aligns with our mission to be a complete provider of digital disability insurance products across a wide range of occupations and income levels,” said Colin Nabity, CEO and co-founder by Breeze. , He said. “This move allows us to better serve Breeze’s current and future distribution partners who want to increase their revenue protection sales through a seamless online experience.”

From listing to enrollment, Director® individual disability insurance is fully integrated into Breeze’s streamlined platform; Insurance distributors and independent agents associated with Breeze can offer major disability insurance to their customers directly through the Breeze agent portal or through Breeze’s proprietary API. The product is also available on Breeze’s direct-to-consumer platform.

Breeze’s patented technology makes it possible to get a disability insurance quote in seconds and apply online in minutes without having to eliminate the red tape associated with traditional disability insurance sales.

“Principal is focused on providing the best experience for our customers, and this partnership allows us to create a seamless, all-digital journey,” said Sean McCartney, Principal’s vice president of special benefits sales and account management. “Principal is dedicated to providing unique technology-driven solutions that simplify the benefits experience. Incorporating our individual disability insurance product into Breeze’s proprietary API improves the overall access and experience for both customers and distributors” .

Principal has an AM Best Company rating of A+, the second-highest of 13 rating levels as of March 2022. Principal offers numerous benefit designs, with a variety of percentages, maximums, benefit durations, self-occupancy, and benefit periods. elimination.

According to LIMRA, only 14% of Americans had disability insurance in 2021, even though the US Social Security Administration reported that 25% of Americans will experience a disability in their careers before they retire. A confusing application and underwriting process for both buyers and sellers has contributed to this gap in income protection.

Since its launch in 2019, Breeze has been on a mission to close the income protection gap by simplifying and digitizing the disability insurance application process for consumers and insurance carriers alike. The addition of the Principal individual disability insurance product to the Breeze platform is an important step toward fulfilling the Omaha-based insurtech’s mission.

About the breeze:

Breeze is an online insurance broker that makes it easy to buy and sell disability and critical illness insurance. Leveraging industry expertise and innovative technology, our team is building a better way to deliver income protection insurance for life’s most financially vulnerable times like cancer, heart attacks and serious accidents. Policies offered through Breeze replace a portion of a policyholder’s regular income and can be used to help with large medical bills, mortgage payments, groceries and more.

About the manager:

Major Financial Group® (Nasdaq: PFG) is a global financial company with 18,500 employees1 passionate about improving the wealth and well-being of people and businesses. In business for over 140 years, we’re helping over 54 million customers1 plan, protect, invest and retire, as we work to support the communities where we do business and build a diverse and inclusive workforce. Major® is proud to be recognized as one of America’s 100 Most Sustainable Companiestwomember of the Bloomberg Gender Equality Index and one of the 10 best places to work for money management.3Learn more about Principal and our commitment to building a better future at

1 As of March 31, 2022
two Barron’s, 2022
3 Pensions and Investments, 2021

AM Best’s ratings for insurance companies range from “A++” to “S.” AM Best indicates that “A++” and “A+” ratings are assigned to those companies that, in AM Best’s opinion, have a superior ability to meet ongoing obligations to policyholders.

Third party ratings relate solely to Principal Life Insurance Company and Principal National Life Insurance Company and do not reflect any rating action or notification related to the US life insurance industry generally. Source: AM Best Company: ‘A+’ Superior: Second highest of 13 rating levels. Ratings are current as of March 2022.

The ratings are not a recommendation to buy, sell or hold a security. Ratings are subject to review or withdrawal at any time by the assigning agency, and each rating must be evaluated independently of any other rating.

The information is current as of the creation of this piece. Please note that portfolio holdings are subject to risk.

Disability insurance has limitations and exclusions.

©2022 Principal Financial Services, Inc.

Insurance products issued by Principal National Life Insurance Co (except in NY) and Principal Life Insurance Company®. Administrative services plan offered by Principal Life. Principal Funds, Inc. is distributed by Principal Funds Distributor, Inc. Securities are offered through SIPC member Principal Securities, Inc. and/or independent broker/dealers. The companies listed are members of the Principal Financial Group®, Des Moines, IA 50392.


For more information:

mike brown

Communications Director, Breeze


ashley miller

Senior Communications Specialist, Director


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Breeze partners with Principal to expand its online disability insurance platform.

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